Sponsorship · Partnerships · Giveaways
We support those who create
Creator partnerships should start with a clear idea, a real audience and an honest discussion about what each side will contribute. Helabetter is a neutral platform that connects creators with opportunities for sponsorship, joint projects and prizes for their audiences. Here you will find how Helabetter works, who it is for and what happens when you apply.
Creator partnerships for four kinds of creator
Each type of creator has different ways of building a community. The application should explain what you make and how a partnership could fit naturally into it.
Influencers
Instagram, TikTok and YouTube creators can find formats that match their usual content. Your script and your voice stay yours. Read more about sponsorship for influencers.
Send applicationMusicians
Solo artists, bands, DJs and producers can look for support with a recording, a music video, a live session or a show. No label is needed, and genre does not matter. See sponsorship for independent musicians.
Send applicationCreators with disabilities
PcD creators get the same formats and terms as everyone else, with a conversation about accessibility added to the partnership. Nobody asks for a diagnosis or a certificate. Find out more about support for creators with disabilities.
Send applicationGamers and streamers
Streamers and video game creators can pair a live stream, a tournament or a review with sponsorship, and their chat can win prizes. Channel size is not the deciding factor. Details are on the sponsorship for streamers page.
Send application
How we look at applications
Audience size is not the deciding factor. We look at these things:
- EngagementComments, saves, replies and live chat activity.
- ConnectionWhether your audience responds to you.
- A real audienceNo bought followers, views or bots.
- StyleA clear way of making content that is yours.
- ConsistencyYou publish or go live on a steady rhythm.
Beginners are welcome. A small account with an active community is a better fit than a large account with silent followers.
Creators we already work with
7 creators with 6.9M followers combined.
AI creators are partners too
We work not only with human creators but with AI characters as well.
Aisha is an AI actress who stars in her own drama series on Instagram. We work with her the same way as with every other creator: partnerships and integrations.
- The same terms as for other creators
- Integrations inside episodes
- AI content is labelled under the platform's rules
Run an AI character? Apply as an influencer.
Popular with our creators
The standout videos from creators we already work with.
Views and likes as of October 15, 2026.
Prizes for your audience
Giveaways are held among the creator's own followers, and the prize is provided by Helabetter. The first open prize is GTA VI.
What Helabetter offers
Helabetter supports creators in three ways:
Sponsorship
Financial support for a format, a series or a special project.
Joint projects
A campaign or production that we plan together with you.
Prizes
Giveaways where your followers win and you bring the audience.
We are neutral. We do not favour one platform, one genre or one style of content. What we care about is a real audience and a creator who shows up regularly.
Sponsorship, joint campaigns and giveaways: what is the difference?
- Sponsorship is support for something you already make or plan to make, such as a video series or a regular live stream. You keep control of how it looks.
- A joint campaign is built together. We agree on an idea, a format and a plan, and both sides contribute to it.
- A giveaway is built around your followers. Helabetter provides the prize, you tell your audience, and one of them wins.
Helabetter merch for partners
Our partners get Helabetter merch: a purple cap and jersey to wear in videos, on streams and on stage.



What partnerships look like in practice
An integration can be a Reel, a video segment or a mention inside a series you already publish. A live session can be a sponsored stream or an audience Q&A. A giveaway is a post or a live where your followers enter for a prize.
An application is a short form. It asks for your profiles, your audience size as a range, your idea and how to reach you.
How it works
No red tape and no fine print:
- 01ApplyTell us who you are, what you create and where you post. It only takes a few minutes.
- 02ReviewWe look at your content and your relationship with your audience — not just your follower count.
- 03ConversationIf it makes sense for both sides, we get in touch by email or WhatsApp.
- 04AgreementFormat, timelines and fees are settled before anything gets published.
- 05Go liveWe kick off the sponsorship, the joint campaign or the giveaway.
What to expect before you apply
- The application is free.
- Terms are agreed with you before anything is published.
- Your data is used only to contact you.
- We reply by e-mail or WhatsApp.
Shall we create together?
If this fits what you are building, fill out the application form. Tell us who you are and what you would like to make.
Send application



